E-Commerce & Online Sales in Turkey

Turkey has 65+ million internet users with rapidly growing e-commerce adoption. Annual online sales exceed $20 billion. Mobile commerce accounts for 70%+ of transactions. Key platforms: Trendyol (market leader), Hepsiburada, N11, Amazon Turkey, GittiGidiyor. Young population (median age 32) drives digital adoption. Strong demand for fashion, electronics, and FMCG categories.

Trendyol is Turkey's largest e-commerce platform with 30+ million active customers. Seller requirements: Turkish tax registration, bank account, product listings in Turkish. Commission rates vary by category (8-25%). Trendyol Express fulfillment service available. Advertising tools: Sponsored Products, display ads. Strong in fashion, beauty, and lifestyle categories. International seller program available.

Hepsiburada: Turkey's second-largest marketplace, strong in electronics and home. 15+ million monthly visitors. HepsiJet logistics network. Seller marketplace with competitive commission rates. N11: Joint venture marketplace, strong in electronics and fashion. Competitive pricing focus. Both platforms offer seller tools, analytics, and advertising options.

Building a standalone webshop for the Turkish market. Popular platforms: Shopify, WooCommerce, IdeaSoft (Turkish platform), T-Soft. Turkish-specific requirements: Turkish language, TL pricing, local payment methods. Mobile-first design essential (70%+ mobile traffic). Integration with Turkish shipping providers: Yurtiçi Kargo, Aras Kargo, MNG Kargo, PTT. SSL certificate and KVKK compliance required.

Turkish consumers prefer diverse payment methods. Credit/debit cards: dominant method, installment payments (taksit) very popular (3-12 months). Bank transfer (havale/EFT): common for higher-value purchases. Digital wallets: BKM Express, Papara, Param growing. Cash on delivery (kapıda ödeme): still significant (15-20% of orders). Payment gateways: iyzico, PayTR, Paratika, Stripe Turkey. 3D Secure mandatory for online card payments.

Google.com.tr dominates search in Turkey. Turkish-language SEO essential with local keyword research. Google Ads (Search, Shopping, Display) for immediate visibility. Social media: Instagram (very strong in Turkey), YouTube, TikTok, Twitter/X. Influencer marketing highly effective in Turkish market. Email marketing with opt-in consent. Key shopping events: 11.11, Black Friday, Efsane Cuma, Yılbaşı.

Turkish e-commerce regulated by E-Ticaret Kanunu (Law No. 6563) and Tüketici Koruma Kanunu (Consumer Protection Law). 14-day right of withdrawal (cayma hakkı). Pre-contractual information requirements. Mesafeli satış sözleşmesi (distance selling contract) mandatory. BTK (Information and Communication Technologies Authority) registration for e-commerce sites. KVKK compliance for customer data. ETBİS (E-Commerce Information System) registration required.

Turkey's customs union with EU facilitates trade for many product categories. Import duties and KDV apply to goods from outside customs union. Micro-export regime for small shipments. Turkish customs procedures through e-Gümrük system. Localization essential: Turkish language, TL pricing, local returns. Fulfillment options: Turkish warehouse, cross-border shipping, marketplace fulfillment.